Though trends tend to fluctuate over time, there’s one area of business that hasn’t stopped growing over the last decade; social media. From humble beginnings, it’s thought that well over three billion people now have access to at least one social media platform whether it’s Facebook, Twitter, Instagram, or even one of the smaller sites/apps. With this in mind, it’s not hard to see why new and old companies alike are investing billions in managing their online presence.
Why Choose Social Media for Startup?
If you’re still unsure of why you should be focusing your attention on social media, we have a few simple reasons.
- Find Your Audience – First and foremost, as a business you need to go to where the people go; at the moment, this is on social media. As mentioned previously, around half of the world’s population is now utilizing at least one platform so there’s no reason why you can’t have a portion of this as your customer base.
- No Charge – At the point of registering, there’s absolutely nothing to pay for any of the biggest social media platforms. Of course, you’ll invest your time, and there are opportunities to invest in advertising, but it’s easy to see a return on this investment quite quickly.
- Create a Positive Profile – With social media for startup businesses, it’s not only great to attract new customers, but you can also converse with existing customers. If they have any issues with your product/service or just want to send a message, you’re available and active in the community. What’s more, plenty of businesses have gained attention just through good humor online. Word to the wise – Many people are under the mistaken impression that you have to be on every social media platform to be successful.
- I believe It’s a mistake to have more than three social media platforms in the beginning. You have to remember that every social media platform needs to be updated regularly – this takes time, experience and content.
- Groups and Communities – Finally, we’ll also mention Facebook groups and specific Twitter pages that you can use to attract new customers. As long as you don’t just spam and annoy others, there’s an opportunity to use social media for startup advertising and access certain groups (groups likely to have an interest in your products/services).
Optimizing Your Social Media Strategy
As a startup, you’re probably concerned by the time and/or money required to get started with social media. Rather than forgoing the process altogether, we have a fantastic solution in Crowdfire. To keep your social media time as efficient as possible, Crowdfire offers the chance to manage all your profiles in one place. This means you can engage with customers/supporters, unfollow inactive accounts, follow the progress of competitors, follow new accounts in the industry, and more.
If you’re to make a name online, you’ll need to publish content and Crowdfire allows you to schedule all your posts in advance, so you don’t have to sign in to each social media profile every single time.
Just in case you need any more reason, the analytics section will quickly become an important asset for any company of any size. In order to grow, you need to assess the performance of each post, social growth, engagement metrics, and various other advanced analytics; as you might have guessed, Crowdfire can help here too.
Choosing Crowdfire
Although there’s a free version of Crowdfire to test all the features, I don’t recommend this solution for the long term because it’ll soon eat up your time (and you can’t make the most of all the best features). Instead, for just $7.48 per month will grant you full access to the ‘Plus’ version; this small investment will save an extensive amount of time and effort in the years ahead.
With a partner like Crowdfire, you can find your audience on social media without feeling overwhelmed by the billions of users. Soon enough, you’ll have an optimized strategy, and nobody will be able to stop your growth in the market!